Derek Hassay, Ph.D.
Assistant Professor, University of Calgary
Dr. Hassay is assistant professor of marketing in the Haskayne School of Business at the University of Calgary. His research interests include relationship marketing (B2B and B2C), marketing channels and entrepreneurship. He has served on Vector Marketing’s Academic Advisory Board since 2001.
Joe F. Hair, PH.D.
Professor of Marketing, Kennesaw State University
Dr. Hair is a professor of marketing in the Coles College of Business at Kennesaw State University. His research interests include entrepreneurship, effective selling and marketing research. He has served on Vector Marketing’s Academic Advisory Board since 1988.
Linda Ferrell, Ph.D.
Associate Professor of Marketing and Creative Enterprise Scholar, University of New Mexico, Anderson School of Management.
Dr. Ferrell currently serves as Associate Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico, Anderson School of Management. Her area of specialty is in marketing ethics and social issues. Dr. Ferrell is the author of numerous books and articles on this topic and recently published “A Decision Making Framework for Business Ethics Education.” She is also an active member of the American Marketing Association, Business Marketing Association, Society for Marketing Advances, Academy of Management, Marketing Management Association, Association for Practical and Professional Ethics, and Society for Business Ethics.
Robert Peterson, Ph.D.
Associate Vice President of Research, University of Texas at Austin
Dr. Peterson holds the John T. Stuart III Centennial Chair in Business Administration at the University of Texas at Austin. His areas of expertise include consumer behavior, marketing communication, marketing models, and marketing strategy. He has served as an advisor to Vector Marketing since 1988.
Michael Williams, Ph.D.
Professor of Marketing, Oklahoma City University
Dr. Williams is a professor of marketing in the Meinders School of Business at Oklahoma City University. His research interests are in the areas of customer-orientation, salesperson performance, and organizational culture. He has served on Vector Marketing’s Academic Advisory Board since 2001.
Victoria Crittenden, D.B.A.
Associate Professor, MBA Core Faculty and Chair, Marketing Department
Dr. Crittenden is an associate professor and chair of the MBA Core Faculty at Boston College. Her research interests focus on Cross-Functional Strategies, Marketing Strategy, Direct Selling, Ethics and Corruption, Marketing Education, and Nonprofit Organizations. She has served on Vector Marketing’s Academic Advisory Board since 2000.
Textbook References
Want to learn more about the Vector Marketing business model?
Check out some of these resources that examine the Vector organization from a variety of angles, including marketing channels, sales structure, use of technology and our recent efforts to go green.
Strategic Marketing Problems, Cases and Comments
12th Edition, Kerin, Peterson – 2010 | Publisher: Prentice Hall | ISBN: 0131421840
Sales Management
Hair, Anderson, Mehta and Babin | Cengage Publishing, 2009
Marketing, 2000e; Marketing Concepts and Strategies
Wiiliam M. Pride/O. C. Ferrell, 2003 | ISBN: 0618192433
Strategic Marketing Management Cases
7th Edition, Cravens, Lamb, Crittenden – 2002 | Publisher: Burr Ridge, IL: Irvin/ McGraw Hill | ISBN: 0072429461
Marketing Channels – A Management View
6th Edition, Rosenbloom – 1999 | Dryden Press | ISBN: 003024482X
The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
David Shepard Associates | Business & Economics – 1999
Marketing Channels – A Management View
6th Edition, Rosenbloom – 1999 | Dryden Press | The Direct Option | Barlett
Texas & University Press, 1004 | ISBN: 003024482X
Personal Selling
O’Connor – 1990 | Publisher: MacMillian | ISBN: 0023888709
CUTCO Corporation: Going Green. Going Forward
11th Edition, Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2010)
Vector Marketing Corporation. Recruitment and Technology
10th Edition, Charles Lamb, Jr., Joseph Hair, and Carl McDaniel | South-Western College Publishing (2009)
Vector Marketing Corporation: Recruiting and Selecting College Students
Hair, Joe F. (2009), Sales Management pages 243-44.
Recruiting and Selecting College Students. Sales Management: Building Customer Relationships and Partnerships
by Joseph F. Hair, Rolph E. Anderson, Rajiv Mehta, and Barry J. Babin (pp. 243-244). Boston,MA: Houghton Mifflin Company | Whelpley, John W., Sarah Baker Andrus, and Michael R.Williams (2008). Vector Marketing Corporation.
The Rebuilt Marketing Machine
Crittenden, Victoria L. | Business Horizons (September, 2005) | pp. 409-420.
Growing Pains for Alcas Corporation,
Schelfhaudt, Kristin and Victoria L. Crittenden (2005). | Journal of Business Research (58), pp. 999-1002.
Developing the Sales Force and Growing the Business: The Direct Selling Industry Experience
Crittenden, Victoria L. and William F. Crittenden. | Business Horizons (September/October, 2004), pp. 39-44.
Success Factors in Non-Store Retailing: Exploring the Great Merchants Framework
Crittenden, Victoria L. and Elizabeth Wilson. | Journal of Strategic Marketing (December, 2002), pp. 255-272