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Who We Are

We are diverse at Vector Marketing Canada. We believe in creating ridiculously awesome experiences for the people we work with and our CUTCO customers. The place to Learn, Grow and Dream

Who Are We?

We’re the company that sells CUTCO® Cutlery. Our people are diverse and fun (85% of our sales force is student-aged) and they get geeked out by awesome kitchen knives. True, many of the people we work with never once thought about kitchen knives before they met us. But, they catch on quickly.

What We Believe

We believe that in order to succeed as a company, we first have to help individual people succeed. We believe that treating someone on our team as an individual is better than applying a cookie cutter management style to someone’s personality. Our goal is to provide an exceptional work environment so our people can give our customers ridiculously awesome customer service.

We’re Proud Because…

We’re one of the largest recruiters of students in North America each year.
  • Our people develop some sweet skills while selling CUTCO®, and they build a resume that can take them anywhere.
  • Our people think it’s pretty cool to give back.
  • Our people are diverse.
If you’re willing to work hard, have an open mind and a great attitude, we might be a good fit for you!

How We Do Business

We belong to the Direct Selling Association, which is the national trade association for companies who manufacture and distribute goods and services sold directly to consumers. All DSA members follow a strict Code of Ethics. Here’s what that means for you: We think that professionalism, integrity, and ethical business practices matter. Frankly, we think that’s the only way to do business.

What’s Vector?

Vector Marketing is a single-level direct sales company that sells CUTCO®. Back in the day there were hundreds of small independent sellers of CUTCO®. In 1981, Vector was created as an independent seller. From 1981 to 1984 Vector sold way more than all the other independent sellers. In 1985, CUTCO Corporation (back then it was called Alcas Corporation) bought the company from its owners to replicate Vector’s success across the nation. Now, Vector is the exclusive seller of CUTCO® Cutlery. The Vector Marketing Corporation home office is in Olean, New York, and we have over 250 year-round, independently run locations throughout the United States, Canada, and Puerto Rico. Plus, we have over 300 more temporary locations that open each year for our peak summer season. Vector Marketing’s culture is based upon one of our founding principles: “to be successful, we must first help others to succeed”. Our people strive for excellence, reward loyalty, and give freely. EXCELLENCE: Our corporate vision is to become the largest, most respected and widely recognized cutlery company in the world. REWARD LOYALTY: Vector has a strict “promote from within” policy that means every member of the office management began working with us in the entry-level sales rep position. GIVE FREELY: Vector gets involved. From our scholarship program to our philanthropic support of academic programs and organizations, to our ongoing support of valuable charities, we are proud to be in a position to give back generously to the communities upon which we rely for our success.

What’s CUTCO?

We’re glad you asked! CUTCO® Cutlery is a high-quality line of kitchen cutlery, kitchen accessories, and sporting knives. CUTCO® has been manufactured in Olean, New York since 1949. We are proud to be the only high-quality cutlery line still made right here in North America. Over 15 million homes in North America have CUTCO® in their kitchen. Why? Because the knives are freaking awesome… and guaranteed FOREVER. Our customers absolutely love them. We sell over $200 million dollars of CUTCO® every single year. CUTCO Cutlery’s history is steeped in tradition and founded on the fine craftsmanship of early settlers to Western New York and Northern Pennsylvania. The company, located along the Allegheny foothills in Olean, N.Y., can trace its roots back to skilled cutlers who settled in the area after immigrating from England’s famous Sheffield cutlery industry in the late 1800s.

CUTCO’s Early Beginnings

CUTCO Cutlery was created in 1948 as a new product for Wear-Ever Aluminum, a subsidiary of ALCOA. The name of the new cutlery line was derived from a company once owned by Wear-Ever, the Cooking UTensil COmpany – CUTCO. ALCOA sought out the expertise of the finest cutlery manufacturer in the U.S. at the time, Case Cutlery in Bradford, Pa., to manufacture the new cutlery line. It was a joint venture that created a new ALCOA company called Alcas Cutlery (AL of ALCOA and the CAS from Case). The new Alcas Cutlery factory in Olean, N.Y., was completed in 1949 and the first set of cutlery was shipped to New Kensington, Pa. that same year.
1952-The ergonomically designed “hand-perfect” Wedge-Lock handle is added to CUTCO cutlery ensuring a comfortable, sure grip.
1960-The exclusive Double-D stay-sharp recessed edge is added to appropriate CUTCO items.
1972-An improved Universal Wedge-Lock handle is added to CUTCO products. Also, ALCOA purchases Case Cutlery’s shares of Alcas, Alcas becomes wholly owned by ALCOA.
1982-Vector is established as an independent distributor of CUTCO.
1982-Alcas management purchases the company from ALCOA.
1985-Alcas acquires Vector Marketing Corp., establishing it as Alcas’ wholly owned CUTCO marketing subsidiary in the U.S.
1985-88-Other regional independent CUTCO distributors merge with Vector Marketing, making it the sole distributor of CUTCO Cutlery.
1990-Vector Marketing expands into Canada.
1996-Alcas acquires KA-BAR Knives Inc., a military and sporting knife company.
2001-CUTCO opens a Visitors Center next to its corporate headquarters.
2004-Alcas acquires Schilling Forge Inc., in Syracuse, N.Y., a privately held supplier of custom forgings.
2005-CUTCO unveils its online Gift Registry
2009-The name Alcas Corporation changed to CUTCO Corporation.
2011-For the first time ever, CUTCO and KA-BAR release a co-branded knife, the CUTCO/KA-BAR Explorer.

Learn More…

About what we do or our work 4 students. Or…

Apply Now to Work with Vector

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