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Who We Are

We are diverse at Vector Marketing Canada.

We believe in creating ridiculously awesome experiences for the people we work with and our CUTCO customers.


Who Are We?

We’re the company that sells CUTCO® Cutlery. Our people are diverse and fun (85% of our sales force is college-aged) and they get geeked out by awesome kitchen knives.

True, many of the people we work with never once thought about kitchen knives before they met us. But, they catch on quickly.

What’s Vector?

Vector Marketing is a single-level direct sales company that sells CUTCO®.

Back in the day there were hundreds of small independent sellers of CUTCO®. In 1981, Vector was created as an independent seller. From 1981 to 1984 Vector sold way more than all the other independent sellers.

In 1985, CUTCO Corporation (back then it was called Alcas Corporation) bought the company from its owners to replicate Vector’s success across the nation.

Now, Vector is the exclusive seller of CUTCO® Cutlery.

The Vector Marketing Corporation home office is in Olean, New York, and we have over 250 year-round, independently run locations throughout the United States, Canada, and Puerto Rico. Plus, we have over 300 more temporary locations that open each year for our peak summer season.

What’s CUTCO?

We’re glad you asked!

CUTCO® Cutlery is a high-quality line of kitchen cutlery, kitchen accessories, and sporting knives. CUTCO® has been manufactured in Olean, New York since 1949.

We are proud to be the only high-quality cutlery line still made right here in North America.

Over 15 million homes in North America have CUTCO® in their kitchen. Why? Because the knives are freaking awesome… and guaranteed FOREVER. Our customers absolutely love them.

We sell over $200 million dollars of CUTCO® every single year.

What We Believe

We are the arena where everyone can learn, grow and dream.

We also believe that in order to succeed as a company, we first have to help individual people succeed.

We believe that treating someone on our team as an individual is better than applying a cookie cutter management style to someone’s personality.

Our goal is to provide an exceptional work environment so our people can give our customers ridiculously awesome customer service.

We want to be universally recognized as the Premier Student Opportunity in Canada.

We’re Proud Because…

We’re one of the largest recruiters of students in North America each year.

  • Our people develop some sweet skills while selling CUTCO®, and they build a resume that can take them anywhere.
  • Our people think it’s pretty cool to give back.
  • Our people are diverse.

If you’re willing to work hard, have an open mind and a great attitude, we might be a good fit for you!

How We Do Business

We belong to the Direct Selling Association, which is the national trade association for companies who manufacture and distribute goods and services sold directly to consumers. All DSA members follow a strict Code of Ethics.

Here’s what that means for you:

We think that professionalism, integrity, and ethical business practices matter.

Frankly, we think that’s the only way to do business.

Learn More…

About what we do or our work 4 students. Or…

Apply Now to Work with Vector

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